For three years, I ran the SMS program of March For Our Lives – a gun violence prevention nonprofit started by the teen survivors of the Parkland, Florida school shooting. Their SMS program had 150,000 users following their 2018 March in Washington, D.C – I grew the program to over 450,000 subscribers and developed a strategic segmentation program sending both automated and broadcast messages to different audiences based on age, location, voter registration status, and activist engagement.

Under my tutelage, the program drove over 2 million clicks, more than 40,000 calls to Congress, and raised over $200,000 for their legislative efforts.